Product marketing manager skills It aims to increase the speed and efficiency of product development and release. Dec 19, 2024 · The product marketing manager skills have become more critical than ever in this rapidly developing world of technology and business. To excel as a product marketing manager, PMMs need to possess a unique set of skills that blend strategic thinking with tactical execution. You’ll need the recruiter to see: Demonstrated success in positioning and launching products Sep 16, 2023 · Product Management Skills Required by Role . A product marketing manager bridges product development and marketing, ensuring that a product aligns with market needs, resonates with its target audience, and achieves desired revenue targets. The main difference between a product manager (PM) and a product marketing manager (PMM) is their relationship to the product’s value. Beyond the fundamental and technical skills, there are advanced competencies that set apart highly effective product managers from the rest. Understanding these differences helps teams leverage the unique contributions of each role. Mark down the skills you’ve already got, and make a note of your gaps—the skills you’ll need to focus on learning. You should have in-depth knowledge of social media marketing, digital marketing, demand generation, storytelling, and project management. Read more about Product Marketing Management from our blog: How To Break Into Product Marketing Management; Day In The Life: Google Product Marketing Manager; Product Marketing vs. Editing. Whether you are planning to work your way up to a senior product manager or a more specialized position such as a product marketing manager, an associate product manager is the perfect position to start with. Having a portfolio of past campaigns, user personas and proven experience developing go-to-market strategies can help highlight the skills necessary to be a product marketing manager. En 7 semaines intenses et pratiques, apprenez les techniques des meilleures entreprises de la Tech et intégrez un réseau unique et ambitieux. The analytical prowess and customer insight gained can also pivot to roles in user experience, data analysis, or consulting. Adobe Acrobat Powerpoint What tools do product marketing managers use? You hear a lot about the need for soft skills in product management. SharePoint. A product marketing manager needs to show a wide range of skills and a broad set of business and marketing experience. To do that, product marketing managers and product managers need distinct skills. Here’s a closer look at the core skills that make a successful PMM: Aug 3, 2023 · First, take stock of your existing competencies in relation to the most important skills of a product manager (outlined earlier on in this guide, and in our product management skills round-up). Product Management Skills. Product marketing managers usually work for several years in lower-level marketing positions to refine their critical thinking skills and understand their industries. How are product marketing skills different from product management skills? This question comes up frequently among product professionals. Demonstrate your understanding of market trends, product positioning, and cross-functional team leadership. Even entry-level Product Managers are leaders, which means no matter which Collaborative skills: Product Marketing managers have to work with multiple teams across the company, which includes the engineering department, product management, the sales and marketing department, press and PR and senior executives Apr 4, 2025 · Before we review the top skills for product managers in 2025, a quick note on the difference between hard skills and soft skills, and the role of each type for product managers. Analytics and Data Analysis: Product Marketing Managers need to be skilled at analyzing marketing data to measure the success of their marketing campaigns Dec 27, 2024 · Develop necessary skills Every product marketing manager needs a set of skills, including strong communication, creativity, analytical thinking, project management and leadership. Other key skills for product marketing progression include: Sep 7, 2022 · Product manager vs. Ultimately, a product marketing manager’s main objective is to create and execute a marketing strategy that will boost demand and adoption for the product. As you can see, product management and product marketing are distinct roles, but they must work closely to achieve common goals. Aug 29, 2023 · Account management vs. Typically, to get started as a product marketing specialist and then advance to a product marketing manager position, you'll need somewhere between 3-5 years of experience, though some companies may require even more. Requirements: Bachelor’s degree in Marketing, Business Administration, or a related field. Nov 24, 2024 · Product Marketing Manager: Responsible for the day-to-day management of product marketing efforts, including market research, messaging, and campaign execution. You will set goals and KPIs, consider budget and resources, and use your industry experience and knowledge of the market. Jan 8, 2025 · We ranked the top skills for product marketing managers based on the percentage of resumes they appeared on. Responsible for crafting the narrative that makes a product compelling to customers, the Product Marketing Manager develops a deep understanding of the target audience and market trends. Product Managers spearhead strategic product development, prioritizing features, crafting roadmaps, and ensuring alignment with user needs and business objectives. Hard Skills for Product Marketing Managers Mar 7, 2023 · The product manager and product marketing manager roles work as a tag team to own and manage specific activities. What does a product marketing manager do Maîtrisez toutes les compétences - hard et soft skills - nécessaires pour devenir un. Apr 22, 2025 · 4. Product Marketing Specialist/Coordinator: These professionals support managers by handling tasks like content creation, social media engagement, and event coordination. They check what features need to be built by the engineering team, and why they should be added to the product. The answers should showcase their ability to communicate across multiple teams, understand a product and effectively market the product and its features based on research. Dec 20, 2023 · 5. S. Pursue education. What are important skills for product marketing managers? Beyond their day-to-day responsibilities, product marketing managers need diverse skills to succeed in their roles. They work far more closely with the developers that product marketers will ever do. Apr 4, 2025 · Associate product managers might also work on new products, features, and various product strategies to support more senior product managers. Mar 6, 2025 · How to Become a Product Marketing Manager. Nov 20, 2024 · Product marketing careers: how to get started. 9% of product marketing manager resumes contained digital marketing as a skill. Becoming a product marketing manager requires a combination of education, skills, and experience. To thrive in product marketing, a proficient product marketing manager must possess an extensive set of capabilities including: A strong orientation toward understanding customers’ needs; An emphasis on aligning with the product’s core features and benefits Feb 9, 2024 · Top 10 Product Manager Skills in 2024. Product Marketing Manager. Product marketing managers use many skills common amongst both marketers and product managers. Get tips to enhance your product marketing skills and learn how to showcase your abilities in a resume and in interviews. While Product Managers (PMs) and Product Marketing Managers (PMMs) collaborate closely, they bring distinct strengths that are critical for product success. Product manager skills FAQ Is product management a soft skill? Product management is a field, not a skill. Jan 6, 2025 · Product marketing manager skills. By possessing these skills, product marketing managers can effectively position products in the market, drive sales, and contribute to the overall success of a business. e Product Manager. To excel as a product marketing manager, a combination of core competencies, technical skills, and soft skills is essential. Product managers focus on creating value for businesses and users. These skills can be developed and improved through various online courses and workshops. Feb 1, 2023 · If you are interested in developing these skills to land your dream product marketing role, check out Exponent's PMM interview prep course. Jan 6, 2025 · ‎ Changing industries as a product marketing manager may be possible if you take a thoughtful approach. Mastery in market research, communication, and branding strategy is invaluable in areas such as brand management, content strategy, and sales. For example, once the overall business strategy within a product org has been set with clear objectives, the PM and PMM approach their role differently and work together to accomplish specific goals aligned with the business strategy. Feb 17, 2024 · The process of interacting with several functions directly keeps the product/offer in place as per customer needs and business success in the market for Product Marketing Managers. Start with this list: Skills Every Product Marketing Manager Should Possess. You Jan 4, 2022 · According to PayScale, the average base salary for Product Marketing Managers in the U. Most companies expect candidates to have at least a bachelor's degree in marketing, business, or a related field (often indicated in their product marketing manager job description). Sep 25, 2017 · Qualifications for Product Marketing Managers. Nov 20, 2024 · Product Manager vs. But what are the necessary hard skills in product management? List 5 technical skills essential for Product Marketing Managers in 2025, including emerging tools and platforms that enhance product strategy and execution. Most product marketers earn at least a bachelor’s degree in marketing, with many others also earning a master’s degree. Product Marketing Managers make an average of $122,165 per year. Product Manager skills encompass strategic thinking, effective communication, and strong analytical abilities. They are responsible for positioning, launching, and ensuring the product meets customer needs. Dec 6, 2022 · Building experience in all aspects of marketing is an important part of becoming a product marketing manager. Product Management Skills: Market Research. Here are the top 10 skills that have been important for product managers in 2024: Top 10 product manager skills 1. The simple answer is that product management is responsible for creating the products, and product marketing is responsible for promoting those products. The role of a Product Marketer (or Product Marketing Manager, PMM for short) varies across companies. Product Management Skills: Cross-Functional Collaboration. Jan 28, 2025 · How to become a product marketing manager Follow these common steps to become a product marketing manager: 1. Related: Interview Questions And Answers For A Product Marketing Manager In parallel with the product manager leading the product’s development, the product marketing manager will be responsible for learning the product’s strategy, getting to know its customer and user personas, and developing the tools and campaigns that the company will use to introduce and sell this product to the market. Jun 13, 2024 · Discover product marketing skills and strategies to excel in a competitive business landscape. These skills are not just about managing products but about leading the market through innovation, strategic foresight, and impeccable execution. Jan 13, 2025 · Advanced Product Management Skills. Product marketing manager skills. Proven experience in developing and executing successful marketing strategies. It’s a dynamic field that requires a blend of soft skills (communication, problem-solving, empathy) and hard skills (technical understanding, analytical prowess) to effectively manage the product lifecycle from ideation to launch and Apr 22, 2025 · A Product Marketing Manager plays a pivotal role in the success of a product by bridging the gap between product development and market strategy. Add the Right Skills in Your Product Marketing Manager Resume. Product marketing is not an entry-level role. Still, any discussion about product manager soft skills should presuppose you’ve already mastered the specific abilities required for the job: the hard skills. Since the product marketing manager role works so closely with the marketing team, marketing skills are a necessity. Here’s what to know about a senior product marketing manager’s salary, needed skills and how to become one. Jan 30, 2025 · Core skills required for a product marketing manager. Jan 30, 2023 · Senior product marketing managers oversee all marketing activities related to the release and growth of a product. In other words, these are the most sought after skills by recruiters and hiring managers. Product Management Skills: A/B Testing. If you want to switch industries, read job descriptions closely and highlight the related skills on your resume and during interviews. Go to Sample Templates ↓ below to see how to include them on your resume Improving SQL (Structured Query Language) skills, particularly for a Product Marketing Manager, involves understanding data analysis and database management concepts to make strategic decisions based on customer and market insights. The job description includes: Market Research & Customer Insights – Conduct competitor analysis, user research, and develop buyer personas to align marketing strategies. Data-Driven Decision Making: In 2024, Product Managers must be expert at interpreting and leveraging data to inform their decisions. Each bullet point includes specific examples of how the candidate has demonstrated the skill in a professional setting, providing concrete evidence of their capabilities. You might think a product marketing manager and a product manager have very similar jobs, but there are some differences. Here’s an example of how to tailor a marketing manager’s resume to a job description: Job Title: Marketing Manager. Deciding on the right ones to include on your resume isn’t complicated. Marketing managers often handle several areas of product promotional strategies, so narrowing down the right skills to list on a resume can pose a challenge. A product marketing manager focuses on marketing specific products or product lines. Understanding market dynamics, consumer behavior, and competitive positioning enables product managers to make informed decisions, tailor products to meet customer needs, and drive Mar 19, 2025 · The product manager is responsible for leading a product team and focusing on the lifecycle of all products, from creation to development to marketing and delivery. Jun 9, 2020 · Product managers focus on the operations of developing a product. Responsible for bridging the gap between product development, marketing, and the customers, a PMM plays a crucial role in ensuring the successful positioning and launch of products. Some employers prefer or require a master’s degree in business administration. They also manage the building process. Product marketing managers focus on communicating and distributing that value to buyers. Continue reading to find out what skills a product marketing manager needs to be successful in the workplace. e excellent. product marketing skills from the mind of Mark Assini. Mar 24, 2025 · A Product Marketing Manager (PMM) bridges the gap between product development, marketing, and sales to ensure successful product positioning and market adoption. More than mere buzzwords, marketing skills are invaluable tools for product managers as they navigate the complex landscape of product development and management. Whether it's your grasp of SEO or your knack for developing go-to Project Management: Product Marketing Managers need to have excellent project management skills to coordinate cross-functional teams, manage timelines, and ensure successful product launches. Feb 5, 2025 · Product marketing management is a dynamic and pivotal in the modern business landscape. Product Marketing Manager’s Core Responsibilities. Strong leadership and team management skills. Here are some of the hard and soft skills that support daily work as a product marketing manager. Develop Your Product Leadership Skills. Salaries among product marketing professionals can range anywhere from $70,000 to over $200,000 depending on experience, according to sites such as Glassdoor and PayScale. The manager you hire should be able to look at a product or service and explain it in clear, non-jargon terms that a potential customer would be able to understand. For example, 6. Mar 4, 2025 · Product management skills; Marketing expertise; Decision-making skills; Organizational skills; Analytical skills; Prioritization skills; Product Marketing Manager salary expectations . Product Marketing vs. Mark Assini, Product Marketing Manager at Jobber and host of PMA’s podcast, Product Marketing Life, offered his insights into three skills an account manager should leverage to become a product marketing manager: Certainly, Product Marketing Manager skills are highly adaptable to other roles. However, the Nov 29, 2023 · They may pursue additional growth campaigns and experiments or suggest potential improvements to future iterations of the product. Product Management Jan 13, 2025 · What Matters Most: Your Product Marketing Manager Skills & Work Experience Every marketing campaign needs someone with the right skills to set it in motion. Identify 5 interpersonal skills that are crucial for effective leadership and collaboration in product marketing, such as communication, negotiation, and team-building abilities. Product Management Skills: User Story Mapping. Essential Skills for Product Marketing Managers. Agile product management is a method of product management often used for software products. Agile product management is based on the Agile Manifesto, which emphasizes collaboration, customer focus, and iterative development. product marketing manager. Product Marketing Manager: Skills and Core Competencies. As companies strive for differentiation from their competitors and offerings, the role of a product marketing manager (PMM) plays a crucial role in closing the gap between product development and success. Sep 19, 2023 · Data-driven decision-making is the norm in the world of product marketing management. This article guides you through exemplary resumes and offers strategic tips to showcase your skills in a way that resonates with hiring managers. Concurrently, Product Marketing Managers specialize Product Marketing Manager Resume Keywords and Skills (Hard Skills) Here are the keywords and skills that appear most frequently on recent Product Marketing Manager job postings. Marketing Skills; Research; Product Knowledge; Strategic . Here are some skills hiring managers may seek in candidates: The skills tested in this assessment for a Product Marketing Manager include communication, product marketing, research and problem solving. PMMs might rely on their previous experience and knowledge in product management and product marketing to fit into a product marketing manager job description; however, being a top-notch PMM requires some specific skills. Product marketing managers use similar skills and processes across industries. Nov 2, 2024 · What are Product Manager Skills. Product Marketing Manager Certificates and Courses Apr 3, 2024 · Updated: October 9, 2024 - 13 min read Product Marketing Managers (PMMs) straddle the boundary between product, marketing, and sales, emphasizing the importance of messaging, go-to-market strategies, and product launches within the world of product management. Here are all the key skills: Research and analysis skills. Top Skills a Product Marketing Manager Should Have. Dec 21, 2024 · Below are the most common types of marketing managers: 1. The prime skills for a Product Marketing Manager are analytical thinking and communication, strategic planning, project management, and collaboration. Hard skills, also referred to as technical skills, include learned skills in creating a product roadmap or product strategy , writing technical specs, or the ability to Mar 14, 2025 · Agile product management. Read on. Obtaining a role as a product marketing manager requires a bachelor’s degree in marketing, business or other related field. 2. Proficiency in market research, user experience design, and project management is essential. Here are some skills hiring managers may seek in candidates: Communication. Microsoft Office. Common product marketing job titles include junior product marketing associate, product marketing manager, senior product marketing manager, and director of product marketing. This skills section effectively showcases specific skills relevant to the Product Marketing Manager role. Learn about the role of a product marketing manager, along with product marketing skills like market research, competitive analysis, storytelling, GTM strategy, and more. Product marketing manager vs product manager. Being an outstanding PMM requires a wide range of skills. Proficiency in data analysis tools, and the ability to derive insights from that data, is more than fundamental. Just like salaries, a product marketing manager's responsibilities may vary from company to company. Jan 27, 2021 · This may seem like a glaringly obvious one to include, but having a wealth of experience and finely-tuned marketing skills are an absolute necessity for product marketing managers. Product Manager skills: 4 days ago · Crafting a resume for a product marketing manager role requires balance. is $99,814 per year, though this can vary depending on the company and level of experience. Salary may depend on the candidate’s education, level of experience and geographic location. May 17, 2024 · Product Managers and Product Marketing Managers play vital yet distinct roles in driving product success within the tech industry. As part of the Product Marketing Manager role, you will be expected to: Dec 6, 2024 · The role of a Product Marketing Manager (PMM) is one of the most dynamic and multifaceted positions within an organization. Jan 9, 2023 · Product Management Skills: User Research. wtpzt mtvyja qyuj yqvvf xgwj xond nyculy netasgj ilfow vzkae bhp snjyu eecbpwfl ihdq xjuhgceh