Google data studio vs looker Looker Studio offers an intimate dance with Google’s suite, providing a familiar embrace for those vested in digital marketing analytics. In this section, we plan to provide you with an in-depth comparison between Google Data Studio vs Looker. Este cambio no implica una modificación radical en las funcionalidades o capacidades de la herramienta. See the pros and cons of Data Studio and Looker, and explore Holistics as a new option. Jan 12, 2024 · Today’s tools like Looker Studio (Google Data Studio) and Power BI stand at the forefront of this transformation, serving as the lenses through which businesses view their vast data narratives. Google decidió unificar todos sus productos de Business Intelligence bajo la marca Looker, por lo que Data Studio pasó a llamarse Looker Studio. Looker offers a data API that allows users to create products based on that underlying data model. Looker is a powerful, enterprise-grade platform designed for in-depth data analysis, while Looker Studio offers a more accessible, user-friendly solution for data visualization and reporting. It delivers a lot of great data visualization and analysis tools and is free to use. And starting today, Data Studio is now Looker Studio. Dec 25, 2024 · Additionally, Total and Active Users often match closely, but minor differences can arise with high-volume data. [15] In October 2022 Apr 17, 2025 · Connecting to your data creates a data source in Looker Studio. Dane podłączone do Google Data Studio mogą Nov 24, 2023 · En este artículo, explicaremos los beneficios de Looker Studio Pro en comparación con Looker Studio, su versión gratuita (anteriormente conocida como Google Data Studio) Simplemente recordarte que Looker Studio puede analizar datos provenients no sólo de Google Analytics y Google Ads , sino también de Meta (Facebook) Business Manager y Feb 5, 2021 · In the meantime, here is a comparison of the differences between the leading data aggregation platforms, Tableau vs Looker vs Power BI vs Google Data Studio vs BigQuery. Google Data Studio เป็นหนึ่งในเครื่องมือจาก Google Marketing Platform (GMP) ที่อนุญาตให้ผู้ใช้เชื่อมต่อกับแหล่งข้อมูลและสร้างแดชบอร์ดที่สามารถ . Looker Studio (formerly Google Data Studio) is an open source visualization and reporting tool developed by Google created after its $2. As part of the Google Cloud Platform, it integrates seamlessly with other Google services, providing a holistic ecosystem for data analytics. It’s an excellent starting point for businesses looking to visualise their data without investing in a premium solution. These AI-driven features make it easier for users to derive meaningful insights from their data, streamline workflows, and make more informed decisions. Dec 22, 2021 · Learn how to pick the right tool for your organization from pricing, data source integration, deployment, data modeling, and analytics capabilities. Usually marketing, due to the vast amount of external connections and ease of use / low code needed It's good for quick and cheap data visualization that can be discarded next week without much hassle. When analyzing Active Users data, my team discovered that we're facing some data discrepancies between the Explore tab in GA4 and our data reports in Looker studio. Looker, on the other hand, can connect to a wide range of data sources including SQL databases, cloud data warehouses, and APIs, making it more versatile in terms of data integration Nov 30, 2023 · Looker Studio offers a variety of connectors, including 24 Google-owned options like Google Analytics, Google Ads, and Google Sheets. Data Studio is appropriate for marketing teams or agencies that need an affordable, easy-to-use yet powerful tool to automate their dashboard and client reports. Select a data source you'd like to explore. I might have the wrong end of the stick here, but I thought Looker Studio and Looker were 2 different products. The quick answer : Nothing changes for users. That’s why Looker Studio (Data Studio) is a no-brainer for marketers who want to present their data but have little to a bit of SQL knowledge. Mar 14, 2022 · Google Data Studio – na dobry początek. Tableau using this comparison chart. It offers a user-friendly interface, a drag-and-drop feature, and integrations with many marketing platforms. You can connect to multiple data sources like Google Analytics, Google Ads, and more to automatically pull in data. Looker and Looker Studio are both Google tools with a lot in common. Looker is a paid BI platform with advanced data modeling and machine learning, ideal for businesses with complex data needs. Compare price, features, and reviews of the software side-by-side to make the best choice for your business. In the top right, use the toolbar to select different chart types. Dec 1, 2024 · Both Power BI and Google Data Studio are leading BI tools. Learn how to pick the right tool for your organization. This blog post announces the first milestone of the integration and explains the benefits and use cases for data-driven companies. Jul 3, 2023 · Google Data Studio vs Looker. With this complete enterprise business intelligence Looker Studio is a data visualization tool that helps you turn data into a meaningful story. In this article, we’ll look at pricing, data source integration, deployment, data modeling, and analytics capabilities. Looker Studio also allows connections to over 843 different data sources from partner connectors. If you're short on time, we've created the table below to act as a quick reference for the main differences and similarities between Apr 23, 2024 · What data can you bring into Looker Studio? In Looker Studio and Power BI, data sources or connectors allow you to fetch data from different platforms. Looker Studio, formerly known as Google Data Studio, is a web-based data visualization tool that allows users to create interactive dashboards and reports. Nov 7, 2022 · And to ensure users are getting the most current data from the underlying data source, refreshing data in Looker Studio now also refreshes the data in the Looker cache. Oct 4, 2024 · This article will provide a detailed comparison of Looker vs Looker Studio, helping you understand their core differences and guiding you to select the best fit for your data strategy. It is a free tool that turns performance data into informative, easy-to-read, easy-to-share, and fully customizable dashboards & reports. The looker studio (former data studio) is a single area report thing. Looker, we must remember that both tools are Google products. This rebranding unified Google's data visualization tools under the Looker brand while Google simultaneously upgraded its capabilities. GA4 Data Source in Looker Studio: Standard Reports vs Explorations. Jan 17, 2020 · Are you already working with BI Reporting Dashboards? Those type of dashboards are build to connect, integrate, analyse and present business informations eas G2 users report that Looker Studio offers superior "Graphs and Charts" functionality, scoring 9. Apr 6, 2022 · Learn how to use Looker's governed data and Data Studio's self-serve analysis in a unified experience. Quickly build interactive reports and dashboards with Looker Studio’s web based reporting tools. When you share or copy the report, any embedded data sources are shared or copied as well. Create your own report Explore visualizations you can use En esencia, Looker Studio y Data Studio son la misma herramienta. But if you need to find out which tool better suits your purpose, then read on. It allows users to connect to various data sources, develop templates with options to create dashboards and share interactive reports. So, let’s get started. Jan 22, 2025 · This is a comparison guide for Looker Studio (Google Data Studio) vs Power BI. The data source has been checked multiple times and is correct, the settings, filters + date range are also the same. Google Data Studio has a simple user interface with easy-to-use security measures while Looker offers more robust security features. Your Looker Studio Pro reports and data sources belong to your organization, rather than to individual users. google. Turn your data into compelling stories of data visualization art. There is Google's official announcement from April 2022 about the union of 2 data tools - https://cloud. Looker (Google Data Studio): Đặc biệt tích hợp mạnh mẽ với Google Cloud, Looker mang lại khả năng xử lý dữ liệu lớn và trực quan hóa thông tin hiệu quả. Sep 19, 2022 · รู้จักกับ Data Studio (Looker Studio) และ Looker. Here are some features that you must consider: Power BI vs Google Data Studio: Installation; Power BI vs Google Data Studio: Data Sources; Power BI vs Google Data Studio: Data Transformation Mar 18, 2022 · Comparison Between Google Data Studio Vs Looker. Dec 21, 2022 · Looker Studio the new Google Data Studio, an in-depth guide to get started and build reports, dashboards, and data visualization. Using Looker Studio, you can import data from Google-supported platforms—Google Sheets, BigQuery, Google Analytics, Google Ads, etc. Link your Looker Studio Pro content to a Google Cloud project to ensure that your critical assets will continue to work even if the person who created them leaves the organization. Nov 1, 2023 · Recently, when I was creating reports from Google Analytics 4 (GA4) using Looker Studio (a. Jun 8, 2023 · Data connectors, which connect Looker Studio reports to underlying data for easy access and use; Looker Studio API, which allows Google Workspace and Cloud Identity organizations to automate Looker Studio asset management and migration; Report embedding to include Looker Studio reports in any web page or intranet. Google Data Studio's offering was a simple, low-cost, and easy way to connect data sources and create dashboards, [14] while Looker offered a more enterprise-focused solution with robust support for transformations and permissions. Google Data Studio เป็นหนึ่งในเครื่องมือจาก Google Marketing Platform (GMP) ที่อนุญาตให้ผู้ใช้เชื่อมต่อกับแหล่งข้อมูลและสร้างแดชบอร์ดที่สามารถ Aug 12, 2024 · Google Looker and Google Looker Studio serve different purposes within the data analytics ecosystem. Google knows people love Looker Studio (the dashboarding utility, remember?), so they’re rolling out a paid version. Data sources represent a particular instance of a connector: for example, a connection to a specific BigQuery table or query, a Google Analytics property, or Google Sheets. Helping businesses choose better software since 1999 This article provides a detailed outlook on Looker vs Google Data Studio. Looker Studio being the free thing that used to be called Google Data Studio (they rebranded it after the Looker take over) where as full Looker is more of an enterprise tool. —for free to your dashboards. Looker vs. a Google Data Studio), I noticed some peculiar differences in the data between the two platforms. Apr 13, 2025 · Check Capterra to compare Looker and Google Data Studio based on pricing, features, product details, and verified reviews. Maybe one step ahead from an excel pivot table or checking each tool UI Comparing the customer bases of Google Data Studio and Looker, we can see that Google Data Studio has 7846 customer(s), while Looker has 6710 customer(s). Studio is pretty trash from what I've seen. Anyone who can edit the report can also edit the data source as well as modify its connection. In the Data Visualization category, with 7846 customer(s) Google Data Studio stands at 14th place by ranking, while Looker with 6710 customer(s), is at the 17th place. Google Data Studio to część większej platformy o nazwie Google Marketing Platform (GMP). BI templates Empower your marketing analytics with powerful guides and templates Dec 25, 2024 · How Do I Connect Google Analytics 4 and Looker Studio? There are multiple ways to connect Google Analytics 4 and Looker Studio. Jul 20, 2022 · Looker Studio (Google Data Studio) complete review: Learn what GDS users think about the tool, what works and what doesn't, and what alternatives are available. Find out which one is best for your organization. Looker studio FKA Data studio is a little more limited in data processing and scope but does offer a lower barrier to entry and more familiar interface for less technical users. Oct 1, 2024 · Looker Studio is a powerful data visualization tool perfect for creating interactive and shareable dashboards. Reviewers mention that Looker provides better "Data Modeling and Blending Jul 16, 2024 · Looker Studio and Looker Studio Pro benefit from Google’s AI advancements, offering intelligent recommendations, automated data connections, and enhanced data processing capabilities. Looker Studio: High-Level Overview. Looker Studio on Google Cloud helps create interactive dashboards and reports from various data sources, enabling smarter business decisions. It offers Row Level Security that grants addit Oct 17, 2023 · 1. 3. Oct 20, 2022 · When we compare google data studio vs. Google Looker Studio is an online tool for converting data into customizable, informative reports and dashboards. Tableau Comparison Table. One of Looker Studio’s biggest advantages is its user-friendly interface. Data Integration: Data Studio is a Google product and offers seamless integration with other Google services such as Google Analytics, Google Sheets, and BigQuery. 6 billion purchase, in 2020 of Looker. Aug 1, 2023 · Looker (Google Cloud core) — now generally available — gives you the ability to configure and create a Looker instance from the Google Cloud console. ¿Por qué el cambio de nombre? And ability to drill, depending on the grain of the data. It offers the same great data analytics tools for free to anyone. k. Users appreciate the variety and customization options available for visualizations in Looker Studio, making data presentation more engaging. Looker Studio vs Looker Studio Pro. But, your data might not be limited to Google products. Mar 14, 2025 · Next, in the comparison of Google Data Studio vs Power BI, it’s time to scoop the capabilities of the second contender – Google Data Studio. Why does it matter? Because Google is a massive platform that allows many native integrations of data sources such as Google Analytics, Amazon Redshift, Google Ads, Google Sheets, BigQuery, Cloud SQL for MYSQL, and more. com/blog/products/data-analytics/looker-and-da Oct 11, 2022 · Looker is the name you’ll hear us use when talking about our Google Cloud business intelligence products, as we bring together Looker, Data Studio, and core Google technologies like artificial intelligence (AI) and machine learning (ML). They are: A Looker Studio connector (easiest method) Google Sheets Exporting GA4 data; Google Sheets Add-on; Using A Looker Studio Connector. May 31, 2024 · Looker Studio has a somewhat complicated history: Originally launched as Google Data Studio in 2016, it was rebranded in 2022 after Google acquired Looker, a separate company, in 2020. Also an API for embedding. What types of data can be stored and accessed in Google Data Studio and Looker? Google Data Studio and Looker are both data storage and visualization tools used for analytics strategies. Tableau: Which one is best for you? In summary, Google Data Studio and Tableau both produce strong visualizations through dashboards and other tools. It offers additional security, such as multi-factor authentication through its cloud-based service. Looker and Looker Studio, both part of Google’s BI offerings, cater to different use cases. Google Data Studio vs Looker - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. 2022 fue un año de muchos cambios y novedades en el panorama digital, siendo uno de los más llamativos la sustitución de Google Data Studio, nuestra bien conocida y querida herramienta de visualización de datos, por Looker Studio. Learn the differences and similarities between Looker and Data Studio, two Google-owned BI tools for data visualization and analysis. Looker Studio, on the other hand, is a free visualization tool perfect for creating reports and dashboards. VIP CONTRIBUTOR Brooke Osmundson December 21, 2022 Jul 5, 2022 · Data Studio vs. Esta integración permite a los usuarios extraer datos de estos servicios sin esfuerzo, lo que garantiza que todos los datos relevantes se consoliden en un solo lugar para un Jul 30, 2024 · Looker Studio. What is Google Data Studio? Google Data Studio now known as Looker Studio is a free, lightweight web-based data visualization tool by Google. Looker Studio. Looker Studio offers two types of connectors: free and paid. January 18, 2023 - In December 2022, Google rebranded “Google Data Studio” to “Looker Studio” after acquiring Looker earlier in February 2021. Si quieres ver una comparación más detallada entre Looker Studio y Data Studio, aquí hay algunas diferencias clave a considerar: Funcionalidad y enfoque: Data Studio se enfoca principalmente en la visualización de datos y la creación de informes interactivos. If you’re using the GA4 Apr 24, 2024 · Looker (Google Data Studio), Power BI và Tableau đều là những lựa chọn hàng đầu trong lĩnh vực này. Looker Studio is really just Google Data Studio with a new name and face. Integration with Google services Jan 24, 2025 · If we’re primarily focusing on BI tools, there are two that are currently the leading contenders in the BI landscape: Tableau and Looker Studio (Formerly Google Data Studio). May 1, 2024 · Feature Looker Studio Tableau; Security : It offers password-enabled shared access to secure data reports. See how they compare in features, data sources, collaboration, embedding, and pricing. Google Looker Studio turns … Feb 6, 2025 · Embedded data sources make collaborating on reports and data sources easier. This complete review of Looker Studio goes over […] Sep 12, 2024 · Looker Studio, formerly known as Google Data Studio, is Google’s free dashboarding software. Główne zastosowanie narzędzia skupia się na podłączaniu do danych, ich wizualizacji i tworzeniu graficznych dashboardów, które można łatwo udostępniać. Initially, Google Data Studio and Looker operated as separate products within Google. A common question during Looker Studio training is whether the data in Looker Studio pulls from GA4’s standard or Exploration reports. Jun 21, 2022 · こんにちは、G-genの開原です。当記事では Google Cloud が提供する Looker と Looker Studio（旧称データポータル）という2つのデータ可視化サービスの特徴についてご紹介した上で、選定のポイントを解説します。 Looker と Looker Studio Looker とは？ Looker Studio とは？ データ分析における課題 Looker の特徴 Apr 17, 2025 · Own your organization's content . 0 compared to Looker's 8. But how does Data Studio compare to Looker? Acquired by Google in 2019 and part of the Google Cloud Platform (GCP), Looker is an enterprise platform for business intelligence, data applications, and Feb 6, 2025 · On the Looker Studio home page, in the top left, click Create, and then select Data Source. How to Use Looker Vs Data Studio? Before we talk about the main comparisons between these two BI tools, here are some facts about their user interfaces. Product All features One platform to monitor and report on marketing performance Google Data Studio vs Looker Studio. Have a sheet with data you want to quickly build an aggregated dashboard for, works Google Data Studio vs. Jun 6, 2023 · Looker Studio offers dashboarding, nothing more, nothing less. Specifically, for this public preview, we’ve implemented enhanced restrictions on Looker data sources in Looker Studio, so admins can rest easy about testing out the Jun 17, 2021 · InfoTrust has helped clients build everything from executive dashboards to comprehensive marketing dashboards using Data Studio and BigQuery. All of your reporting are still there and available and the Looker Studio se integra perfectamente con una variedad de servicios de Google, incluidas las conexiones directas a Google Analytics, Google Ads y Google BigQuery. Compare Google Data Studio vs. Since October 12, Google announced that Google Data Studio became Looker Studio ! What’s changed ? Is there any impact on reports ? Do I have to do something ? Here is the link to the official release. ndx ffrk igov rpkv hqghnj kxwv sgyxi yrftym fchjqba ias mbzh vkdx dvpbrvd olgq frpczb